San Francisco 49ers Great Joe Montana Opines On New Whiskey Business, Trey Lance

Joe Montana lives in wine country, but he has become a whiskey guy.

That began when the former San Francisco 49ers quarterback entered the venture capital world in 1998. He met Isaac “Yitz” Applbaum, the current founder and partner at MizMaa Ventures.

A world traveler, Applbaum has built a large collection of alcoholic spirits and enjoys introducing beverages to Montana, a frequent lunch companion.

“He’s the one that got me started down this road,” Montana exclusively shared. “He would always bring something or try something different, and that kind of got me going.”

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